So, something pretty cool happened recently, We teamed up with Kairo for their Embroidered Matcha T-Shirt drop, and honestly? The whole thing turned out even better than we imagined!

How It All Started

Kairo is an awesome brand that makes these really thoughtful, limited-edition pieces. Not your typical fast fashion stuff – they really put heart into their designs. When they reached out about collaborating on their matcha-themed t-shirt drop, we knew immediately we were going to vibe well together.

Over coffee (ironically, not matcha!), their team showed us these incredible embroidery designs they'd created for the shirts – delicate matcha whisks, powder textures, and these subtle ripple patterns that looked like tea being stirred. The craftsmanship was insane, and we couldn't wait to translate that into our temporary tattoos.

The "Aha!" Moment

Kairo kept asking: "How do we make people feel something when they interact with this collection?"

That's when we had our lightbulb moment. What if customers could literally wear the art in two ways – as the shirt itself AND as a temporary tattoo on their skin? Kind of meta, if you think about it!

From Concept to Reality

When we sat down to plan the actual design, we had this simple but brilliant idea – why not take the exact same matcha design that was already being embroidered on the t-shirts and transform it into a temporary tattoo? This way, customers would get "two matchas" – one on their shirt and one they could place anywhere on their skin. It was like getting a little bonus piece of wearable art with each purchase!

The transformation from design to tattoo was surprisingly straightforward. Kairo had already perfected these beautiful matcha motifs, so we focused on adapting them to work perfectly as temporary tattoos. Using our vegetable-based inks, we recreated the embroidery designs with careful attention to detail, making sure they'd look striking on all skin tones and could be easily applied anywhere from wrists to forearms, or even behind the ear for the more adventurous customers.

When Things Took Off

So here's where it gets really fun. We figured people would like the tattoos, but we had NO IDEA they'd become such a hit.

When we were in Mumbai for an event, we witnessed something really interesting. People were literally being drawn to Kairo's stall after hearing about the temporary tattoos that came with the t-shirts!

One of their teammates told us: "People are coming to our stall specifically because they heard about the temporary tattoos bundled with the t-shirts.

This was exactly the kind of buzz we'd hoped to create – the tattoos weren't just an add-on, they were becoming the main attraction that drove people to check out the collection.

What really blew us away was seeing how customers made the experience their own. People started creating their own placement styles. Someone would put the little matcha whisk design on their wrist, while others created this cool stacked pattern up their arm.
Before long, people were tagging both our brands on social with their creative applications.

What We Learned

This whole experience reinforced something we've believed since starting Anomalie Tattoo co.
products are cool, but experiences are everything. By giving people something unexpected – something they could actively participate in rather than just wear – we created this special moment between customer and brand.

At the event, the shirts sold out wayyy faster, and both our companies gained new followers who discovered us through the collaboration. But beyond the business metrics, what we loved most were the stories. Customers telling us how the tattoos sparked conversationswith strangers, or how they coordinated with friends to create matching placements.

So What's Next?

Without giving away too much (you know we love a good surprise), this collaboration has definitely opened doors for how we think about temporary tattoos as more than just body art. They're mini experiences, conversation starters, and a way to extend a brand beyond its usual boundaries.

Huge thanks to the amazing team at Kairo for trusting our vision and being such fantastic collaborators. And thanks to everyone who purchased the collection and shared their tattoo styles online – you all made this so special!

Got ideas for our next brand collab? Drop us an email at hello@anomalietattoo.com or slide into our DMs (Instagram: @anomalietattooco). We're always looking for new creative partners who want to push boundaries with us!

Stay inked (temporarily),
The Anomalie Tattoo Co. Team 😊